…that drive revenue, profit and cash flow
The 16 parts of your business work together to improve these areas and create long-term financial success.
Inside this guide, you’ll discover each of the 16 parts and a simple explanation of how they help your business grow.
Parts that Drive Revenue
1. Leads
2. Conversion Rate
3. Purchase Frequency Rate
4. Retention Rate
5. Average Transaction Value
Parts that Drive Profit
6. Cost of Goods
7. Marketing Expenses (as a % of Revenue)
8. Payroll Expenses
9. Overhead Expenses
10. Other income/expense
Parts that Drive Cash Flow
11. Days Sales Outstanding Days
12. Inventory Outstanding
13. Sale or Purchase of Assets
14. Days Payable Outstanding
15. Using Debt
16. Owner investments
The Cash Flow Formula
Parts 1 through 5 drive Revenue. Parts 1 through 10 drive Profit. And, parts 1 through 16 drive Cash Flow. Why is that? Because they all add up to Cash Flow using this formula (the
parts are in blue):
Profit (using Parts 1-10)
+ / - Days Sales Outstanding*
+ / - Days Inventory Outstanding*
+ / - Sale or Purchase of Assets*
+ / - Days Payable Outstanding*
+ / - Using or Paying Down Debt*
+ / - Owner Investments or Distributions*
= Cash Flow
Your Next Step...
Growing a successful business means turning it into a money-making machine using the 16 parts in this guide.
Most business owners know their numbers matter—but managing revenue, profit, and cash flow can be overwhelming. That’s where I come in.
At Digit Squid, I help small-to-medium businesses improve their financial systems and build more profitable businesses.
If you’d like help transforming your business, schedule a 20-minute Right Fit call at Digit Squid Right Fit Call
This is the exact method used by successful businesses worldwide—adapted for small business owners like you.
We’re not just accountants—we’re CFO Advisors dedicated to helping small businesses grow, profit, and thrive. Our mission: eradicate small business failure.
Meet THE AUTHOR
Corry Jankowski
Corry is the founder of Digit Squid and Ask A Bookkeeper, where she helps business owners explore the depths of financial clarity.
With years of experience in bookkeeping, accounting, and advisory services, she specializes in supporting service providers, e-commerce retailers, and therapists who want to move beyond financial overwhelm and into confident decision-making.
Known for her approachable style and knack for explaining complex financial concepts in plain language, Corry offers comprehensive monthly bookkeeping, cleanups, and strategic insights - often saving clients both time and money.
When she's not helping clients streamline their numbers, Corry enjoys time with her family, beach getaways, and keeping up with her two lively dogs, Penny and Chewie.
Ready to Never Fail at Business?
Get instant access to the free guide now and take the first step toward building a business that works for you.
Copyright © 2026. (847) 496-3972 | Fox Lake, IL
Terms & Conditions | Privacy Policy
